Master thesis

Second cycle, Master

Students can correctly execute independently developed, complex scientific research endeavors.

Basic features and techniques of scientific work (bachelor level)

The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). This modus operandi ensures that students are able to work on a problem in a scientific and application-oriented manner.

Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students as scientific methodology, formal design and time management are discussed within the context of individual coaching.

- Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Auflage, ESV
- Eco, U. (2019): Wie man eine wissenschaftliche Abschlussarbeit schreibt. 13. Auflage, C.F. Müller

Scientific work (master thesis)

German

22

0.0

lecture, group work, presentation and task discussion

4

Prof. (FH) Dr. Wolfgang Reitberger

2. year of studies

WAM.1

seminar-degree

Compulsory

not applicable