Crossmedia-Production & Digital Design II
Niveau
second cycle, Master
Learning outcomes of the courses/module
Students are familiar with the design of time-based media, its technical background and professional production. Building on the first part of the module, they are also able to independently produce and combine crossmedia content according to target groups and integrate these in web-based media presences.
Prerequisites for the course
WBW
Course content
The second part of the module focuses on the conception and production of audiovisual media. Central topics of the course include:
- Characteristics and application areas of audiovisual media
- Design of time-based media
- Narration and narration techniques
- Scientific work
- Sound and image design
The following topics are addressed in exercises:
- Video technology (standards such as HD, SD, equipment)
- Video production (pre-production, post-production & production)
- Audio technology (microphoning, standards, equipment)
- Audio production (recording, processing, editing, export)
Students synthesize knowledge and abilities from both module parts within the context of project work.
Recommended specialist literature
- Kamp, W. (2017): AV-Mediengestaltung. 6. Auflage, Europa Lehrbuch
- Müller-Kaltjoff, B. (2002): Cross-Media Management. Springer
- Schmidt, U. (2010): Digitale Film- und Videotechnik. Hanser
- Zettl, H. (2013): Video Basics 7. Wadsworth
Assessment methods and criteria
Project work
Language
German
Number of ECTS credits awarded
6
Share of e-learning in %
20
Semester hours per week
2.0
Planned teaching and learning method
Seminar, group work, presentation and task discussion
Semester/trimester in which the course/module is offered
3
Name of lecturer
Prof. (FH) Dr. Wolfgang Reitberger
Academic year
2. year of studies
Key figure of the course/module
VT.CMP.2
Type of course/module
seminar-degree
Type of course
Compulsory
Internship(s)
not applicable