English version available soon
Niveau
second cycle Master
Learning outcomes of the courses/module
Students gain elementary knowledge of legal fundamentals in the context of marketing measures on the web and its technologies.
Prerequisites for the course
Fundamentals of Business Administration
Course content
The content comprises the following legal fields within the context of the web: private and public law, competition law and criminal law. Specifically procedures for identity and authenticity safeguarding, electronic signatures, data protection and e-commerce (international purchasing law, jurisdiction and enforcement questions) are addressed. The legal foundations of competition law, patent law and advertising on the Internet are also discussed in an international comparison.
Recommended specialist literature
- Knyrim, R. (2015): Datenschutzrecht. Österreichisches Recht: Praxisbuch für richtiges Registrieren, Verarbeiten, Übermitteln, Zustimmen, Outsourcen, Werben uvm. 3. Auflage, Manz-Verlag
- Ergänzend dazu: Aktuelle Gesetzestexte, OGH-Entscheide und Fallbeispiele
- Datenschutz-Grundverordnung: Das neue Datenschutzrecht in Österreich und der EU (Praxishandbuch) Gebundenes Buch (4. August 2016)
Assessment methods and criteria
Examination
Language
German
Number of ECTS credits awarded
2
Share of e-learning in %
0
Semester hours per week
1.0
Planned teaching and learning method
lecture, group work, presentation and task discussion
Semester/trimester in which the course/module is offered
3
Name of lecturer
Prof. (FH) Dr. Wolfgang Reitberger
Academic year
Key figure of the course/module
MTR.2
Type of course/module
lecture
Type of course
Compulsory
Internship(s)
not applicable