English version available soon

second cycle Master

Students are familiar with classic organizational theories and the fundamental statements of behavioral-theoretical, system-theoretical and situational approaches. Building on this, students gain the ability to independently use the most important analysis and planning instruments in order to get an overview of the company situation and its goals. Furthermore, they can define, coordinate and control company targets based on quantitative data.

Fundamentals of Business Administration

The English-language course provides an initial introduction to classic organizational theories. Subsequently, symbolic theories and review concepts (reframing, organizational metaphors, reframing organizations) as well as various approaches are discussed. For the latter, the focus is on the following: - Behavioral-theoretical approaches - System-theoretical approaches - Situational approaches As a complement to topics of organizational theory, strategy fields in organization, marketing, competition, creativity and innovation are addressed in depth in the area of strategic management as well as the schools of strategic management according to Mintzberg (design, positioning, entrepreneur, planning, cultural, learning, environmental, cognitive, power and configuration schools). Finally, the instruments of strategic management (Five Forces, BCG matrix, SWOT, stakeholder matrix, ...) are introduced in detail.

- Bolman, D. (2017): Reframing Organizations - Artistry, Choice and Leadership. 6th Edition, John Wiley & Sons - Mintzberg, H., Ahlstrand, B., & Lampel, J. (2008): Strategy Safari - The Complete Guide Through the Wilds of Strategic Management. Prentice Hall - Porter, M. (2003): The Competitive Strategy: Techniques for Analyzing Industries and Competitors. Free Press - Steinmann, H., Schreyögg, G., & Koch, J. (2013): Management, Grundlagen der Unternehmensführung, Konzepte -Funktionen - Fallstudien. Gabler

Project work

English

4

20

2.0

lecture, group work, presentation and task discussion

3

Prof. (FH) Dr. Wolfgang Reitberger

2

MTR.1

integrated lecture

Compulsory

not applicable