Social Media I

second cycle Master

Following the course, students are able to explain the fundamental instruments and methods for the usage of social media in private and professional scenarios. They are aware of the importance of essential instruments and the relevance of information, which can be explored via social media monitoring.

Module WBW

The development history and characteristics of networks and social media for everyday usage in the private and professional sphere are depicted – from discussion forums and virtual organizational forms to crowdsourcing and user generated content. In addition to company networks and the visualization of added value, blogs, microblogs (Twitter) and social networks are further focal points. These are systematically introduced and examined based on their usability in companies and for communications between organizations and consumers. Aspects of mobile social marketing and social commerce are also developed in this context.

- Grabs, A. Bannour, K., & Vogel, E. (2018): Follow me! Erfolgreiches Social Media Marketing mit Facebook, Twitter und Co., 5. Auflage, Rheinwerk Verlag. - Sterne, J. (2011): Social Media Monitoring - Analyse und Optimierung Ihres Social Media Marketings auf Facebook, Twitter, YouTube und Co. Mitp

Project work

German

6

20

3.0

lecture, group work, presentation and task discussion

2

Prof. (FH) Dr. Wolfgang Reitberger

1. year of studies

VT.SMA.1

integrated lecture

Compulsory

not applicable