Strategic Business Management & HRM

Introduction and consolidation

The students are able to:
• carry out and communicate strategic analyses and planning with appropriate management tools
• develop a corporate strategy and design the corresponding implementation process
• explain technical terms and areas of responsibility of personnel management
• describe and compare different management styles
• apply and implement methods and solution strategies in personnel management and in organizational and personnel development
• discuss options of Corporate Social Responsibility (CSR) at the workplace

none

• Strategic Business Management
o strategic pyramid (mission, vision and mission statement, goals, strategies) o strategic models, decision theories and competitive strategies
o tools of strategic analysis and planning (e.g. SWOT, portfolio analysis)

• Human Resource Management
o tasks of human resources work and personnel planning
o personnel costs including key figures, salary increase, participation models, forms of remuneration
o personnel assessment, motivation theories and personnel development
o leadership theories
o Corporate Social Responsibility (CSR) at the workplace

• Anbanandam, R., & Rangnekar, S. (Eds.). (2022). Flexibility, Innovation, and Sustainable Business. Springer Nature Singapore. https://doi.org/10.1007/978-981-19-1697-7
• Fet, A. M. (Ed.). (2023). Business Transitions: A Path to Sustainability: The CapSEM Model. Springer International Publishing. https://doi.org/10.1007/978-3-031-22245-0
• Fischer, M., Foord, D., Frecè, J., Hillebrand, K., Kissling-Näf, I., Meili, R., Peskova, M., Risi, D., Schmidpeter, R., & Stucki, T. (2023). Sustainable Business: Managing the Challenges of the 21st Century. Springer International Publishing. https://doi.org/10.1007/978-3-031-25397-3
• Jonker, J., & Faber, N. (2021). Organizing for Sustainability: A Guide to Developing New Business Models. Springer International Publishing. https://doi.org/10.1007/978-3-030-78157-6
• Kaehler, B. (2022). Complementary Management: A Practice-driven Model of People Management and Leadership in Organizations. Springer International Publishing. https://doi.org/10.1007/978-3-030-98163-1
• Malik, A. (Ed.). (2022). Strategic Human Resource Management and Employment Relations: An International Perspective. Springer International Publishing. https://doi.org/10.1007/978-3-030-90955-0
• Markides, C. (2023). Business model innovation: Strategic and organizational issues for established firms. Cambridge University Press.
• Osterwalder, A., & Pigneur, Y. (2013). Business model generation: A handbook for visionaries, game changers, and challengers. Wiley&Sons.
• Talapatra, J., Mitra, N., & Schmidpeter, R. (Eds.). (2022). Emerging Economic Models for Sustainable Businesses: A Practical Approach. Springer Nature Singapore. https://doi.org/10.1007/978-981-16-7614-7
• Troger, H. (2022). Resetting Human Resource Management: Seven Essential Steps to Evolve from Crises. Springer International Publishing. https://doi.org/10.1007/978-3-031-06166-0
• Zubac, A., Tucker, D., Zwikael, O., Hughes, K., & Kirkpatrick, S. (Eds.). (2022). Effective Implementation of Transformation Strategies: How to Navigate the Strategy and Change Interface Successfully. Springer Nature Singapore. https://doi.org/10.1007/978-981-19-2336-4

Seminar thesis

English

5

30

2.5

Blended Learning

1

director of studies

SM

integrated lecture

Compulsory

none