Marketing and Communications
Niveau
Introduction and consolidation
Learning outcomes of the courses/module
The students are able to:
• explain conceptual basics and theoretical approaches of strategic marketing
• analyze marketing strategies
• name phases and solution approaches for the implementation of marketing strategies
• name options for the implementation and monitoring of marketing strategies
• define citizen participation procedures
• name options for mediation and conflict management
• explain conceptual basics and theoretical approaches of strategic marketing
• analyze marketing strategies
• name phases and solution approaches for the implementation of marketing strategies
• name options for the implementation and monitoring of marketing strategies
• define citizen participation procedures
• name options for mediation and conflict management
Prerequisites for the course
english version available soon
Course content
Strategic marketing
• conceptual foundations and theoretical approaches
• selected cases marketing strategies
• implementation and monitoring of marketing strategies
Citizen participation procedures
• actors and legal foundations
• methods for citizen participation
• selected cases citizen in citizen participation procedures
Business mediation and conflict management
• theories and concepts
• practical applications
• conceptual foundations and theoretical approaches
• selected cases marketing strategies
• implementation and monitoring of marketing strategies
Citizen participation procedures
• actors and legal foundations
• methods for citizen participation
• selected cases citizen in citizen participation procedures
Business mediation and conflict management
• theories and concepts
• practical applications
Recommended specialist literature
• Homburg, C., 2017, Marketing Management. Strategie – Instrumente - Umsetzung - Unternehmensführung, 6. Auflage, Wiesbaden, Springer Gabler
• Benighaus, C., Wachinger, G., Renn, O., 2016. Bürgerbeteiligung: Konzepte und Lösungsmöglichkeiten für die Praxis. Frankfurt am Main: Wolfgang Metzner Verlag
• Sommer, J. (Hrsg). Kursbuch Bürgerbeteiligung (Reihe). Osnabrück: Verlag der Deutschen Umweltstiftung
• Koschany-Rohbeck, M. 2018. Praxishandbuch Wirtschaftsmediation. Berlin: Springer Gabler
• Schweizer, A und S. Kracht. Konfliktlösung ohne Gericht -
Wirtschaftsmediation, Coaching, Nachhaltigkeit (Band 1-3). Berlin: BWV Wissenschaft-Verlag
• Benighaus, C., Wachinger, G., Renn, O., 2016. Bürgerbeteiligung: Konzepte und Lösungsmöglichkeiten für die Praxis. Frankfurt am Main: Wolfgang Metzner Verlag
• Sommer, J. (Hrsg). Kursbuch Bürgerbeteiligung (Reihe). Osnabrück: Verlag der Deutschen Umweltstiftung
• Koschany-Rohbeck, M. 2018. Praxishandbuch Wirtschaftsmediation. Berlin: Springer Gabler
• Schweizer, A und S. Kracht. Konfliktlösung ohne Gericht -
Wirtschaftsmediation, Coaching, Nachhaltigkeit (Band 1-3). Berlin: BWV Wissenschaft-Verlag
Assessment methods and criteria
Portfolio
Language
English
Number of ECTS credits awarded
5
Share of e-learning in %
30
Semester hours per week
2.5
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
3
Name of lecturer
director of studies
Academic year
Key figure of the course/module
MCO
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none