Strategic Business Management and HRM

Introduction and consolidation

The students are able to:
• carry out and communicate strategic analyses and planning with appropriate management tools
• develop a corporate strategy and design the corresponding implementation process
• explain technical terms and areas of responsibility of personnel management
• describe and compare different management styles
• apply and implement methods and solution strategies in personnel management and in organizational and personnel development
• discuss options of Corporate Social Responsibility (CSR) at the workplace

none

• Strategic Business Management
o strategic pyramid (mission, vision and mission statement, goals, strategies) o strategic models, decision theories and competitive strategies
o tools of strategic analysis and planning (e.g. SWOT, portfolio analysis)

• Human Resource Management
o tasks of human resources work and personnel planning
o personnel costs including key figures, salary increase, participation models, forms of remuneration
o personnel assessment, motivation theories and personnel development
o leadership theories
o Corporate Social Responsibility (CSR) at the workplace

• Thommen, J.-P., ed., et al., 2017. Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Aufl.. Wiesbaden: Springer Gabler
• Horváth, P., 2004. Die Strategieumsetzung erfolgreich steuern. Stuttgart: Schäffer-Poeschel
• Holtbrügge, D., 2018. Personalmanagement. 7. Aufl.. Berlin: Springer
• Stöger, R., 2016. Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change.2. überarbeitete Aufl.. Stuttgart: Schäffer-Poeschel

Seminar thesis

English

5

30

2.5

Blended Learning

1

director of studies

SM

integrated lecture

Compulsory

none