Strategic Business Management and HRM

Introduction and consolidation

The students are able to: • carry out and communicate strategic analyses and planning with appropriate management tools • develop a corporate strategy and design the corresponding implementation process • explain technical terms and areas of responsibility of personnel management • describe and compare different management styles • apply and implement methods and solution strategies in personnel management and in organizational and personnel development • discuss options of Corporate Social Responsibility (CSR) at the workplace

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• Strategic Business Management o strategic pyramid (mission, vision and mission statement, goals, strategies) o strategic models, decision theories and competitive strategies o tools of strategic analysis and planning (e.g. SWOT, portfolio analysis) • Human Resource Management o tasks of human resources work and personnel planning o personnel costs including key figures, salary increase, participation models, forms of remuneration o personnel assessment, motivation theories and personnel development o leadership theories o Corporate Social Responsibility (CSR) at the workplace

• Thommen, J.-P., ed., et al., 2017. Allgemeine Betriebswirtschaftslehre: Umfassende Einführung aus managementorientierter Sicht. 8. Aufl.. Wiesbaden: Springer Gabler • Horváth, P., 2004. Die Strategieumsetzung erfolgreich steuern. Stuttgart: Schäffer-Poeschel • Holtbrügge, D., 2018. Personalmanagement. 7. Aufl.. Berlin: Springer • Stöger, R., 2016. Die Toolbox für Manager: Strategie, Innovation, Organisation, Produktivität, Projekte, Change.2. überarbeitete Aufl.. Stuttgart: Schäffer-Poeschel

Seminar thesis

English

5

30

2.5

Blended Learning

1

director of studies

SM

integrated lecture

Compulsory

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