Marketing & Communications (E)

Introduction and consolidation

The students are able to: • explain conceptual basics and theoretical approaches of strategic marketing • analyze marketing strategies • name phases and solutions for the implementation of marketing strategies • name options for the implementation and monitoring of marketing strategies • define citizen participation procedures • name options for mediation and conflict management

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Strategic marketing • conceptual foundations and theoretical approaches • selected cases marketing strategies • implementation and monitoring of marketing strategies Citizen participation procedures • actors and legal foundations • methods for citizen participation • selected cases citizen in citizen participation procedures Business mediation and conflict management • theories and concepts • practical applications

• Homburg, C., 2017, Marketing Management. Strategie – Instrumente - Umsetzung - Unternehmensführung, 6. Auflage, Wiesbaden, Springer Gabler • Benighaus, C., Wachinger, G., Renn, O., 2016. Bürgerbeteiligung: Konzepte und Lösungsmöglichkeiten für die Praxis. Frankfurt am Main: Wolfgang Metzner Verlag • Sommer, J. (Hrsg). Kursbuch Bürgerbeteiligung (Reihe). Osnabrück: Verlag der Deutschen Umweltstiftung • Koschany-Rohbeck, M. 2018. Praxishandbuch Wirtschaftsmediation. Berlin: Springer Gabler • Schweizer, A und S. Kracht. Konfliktlösung ohne Gericht - Wirtschaftsmediation, Coaching, Nachhaltigkeit (Band 1-3). Berlin: BWV Wissenschaft-Verlag

Portfolio

English

5

30

2.5

Blended Learning

3

Asc. Prof. (FH) Dipl.-Ing. Christian Huber

MCO

integrated lecture

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