Case Studies in Management
Niveau
2. Study cycle, Master
Learning outcomes of the courses/module
The students are able to:
• build up and expand specialist knowledge, especially with regard to financing and investment decisions, key figure analysis and liquidity management, within the framework of this case studies seminar.
• apply financial and marketing knowledge.
• compare companies from the point of view of profitability.
• analyze practical cases.
• strengthen their analytical skills.
• build up and expand specialist knowledge, especially with regard to financing and investment decisions, key figure analysis and liquidity management, within the framework of this case studies seminar.
• apply financial and marketing knowledge.
• compare companies from the point of view of profitability.
• analyze practical cases.
• strengthen their analytical skills.
Prerequisites for the course
Courses of the first three semesters
Course content
• Practical cases are analyzed in course, generally based on Harvard business cases. The focus here is on entrepre-neurial financing and investment decisions.
• The aim is to compare companies on the basis of annual financial statements, among others by means of SWOT, key figure analysis, from the point of view of economic efficiency and to advise on strategic financing and investment decisions, including marketing decisions.
• The aim is to compare companies on the basis of annual financial statements, among others by means of SWOT, key figure analysis, from the point of view of economic efficiency and to advise on strategic financing and investment decisions, including marketing decisions.
Recommended specialist literature
• Berk, Jonathan; DeMarzo, Peter: Corporate Finance. Pearson (latest edition)
• Brealey, Richard A.; Myers, Stewart C.; Allen, Franklin: Principles of Corporate Finance. McGraw-Hill (latest interna-tional edition)
• Kevin Kaiser and S. David Young, 2009, Need Cash? Look Inside Your Company. Harvard Business Review May 2009, 64-71.
• A collection of Harvard Business Cases (TBA)
• Brealey, Richard A.; Myers, Stewart C.; Allen, Franklin: Principles of Corporate Finance. McGraw-Hill (latest interna-tional edition)
• Kevin Kaiser and S. David Young, 2009, Need Cash? Look Inside Your Company. Harvard Business Review May 2009, 64-71.
• A collection of Harvard Business Cases (TBA)
Assessment methods and criteria
presentation
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
15
Semester hours per week
2.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
4
Name of lecturer
Academic year
2
Key figure of the course/module
04.MV.ABS.4.1
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none