Contemporary Issues in Marketing (WP)*
Niveau
2. Study cycle, Master
Learning outcomes of the courses/module
The students:
• are able to theoretically substantiate, classify and competently answer current marketing questions from practice.
• know scientific publications from the marketing sector, can classify them in the marketing sciences, discuss them critically and comment competently on questions arising from them.
• show that they can clearly analyze facts.
Prerequisites for the course
2nd semester: Specialization in International Marketing Management course of the 1st semester
Course content
• Overview of the entire marketing sciences
• Analyze, discuss and independently work on selected, current issues in the field of marketing within the framework of a project and/or on the basis of practical projects or scientific articles.
• Analysis of marketing issues
• Application of knowledge to the issues
Recommended specialist literature
• Abhängig von der jeweiligen Themenstellung
• 1-2 current journal articles (e.g. American Marketing Journal, Marketing Review St. Gallen)
Assessment methods and criteria
Online tasks, exam
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
15
Semester hours per week
2.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
2
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
11.MV.SIM.2.3
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none