Management & strategy II: Application
Niveau
2. Study cycle, Master
Learning outcomes of the courses/module
The students:
• Can classify strategic issues from an entrepreneurial point of view.
• Are capable of developing and solving a current, entrepreneurial strategy case in a self-organized manner.
• Combine classical strategy theories and approaches with the case.
• Can develop and apply strategic methods and tools ("applied science").
• Develop the solution in an entrepreneurial way and always have the implementation in focus.
Prerequisites for the course
2nd semester: Successful completion of the course: Management & strategy I
Course content
• Overview of the most important strategy tools
• Basics for the development of methods and solutions for entrepreneurial strategy cases
• Impulses for solution development
• Methodical, procedural and content-related reflection
Recommended specialist literature
• Johnson, Gerry: Exploring Strategy. Pearson (in the current edition)
• Wunder, Thomas: Essentials of Strategic Management. Schäffer-Poeschel (in the current edition)
• 1-2 current articles from professional journals
Assessment methods and criteria
Term paper, presentation
Language
English
Number of ECTS credits awarded
5
Share of e-learning in %
25
Semester hours per week
4.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
2
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
02.MV.MST.2
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none