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Business Project I

Niveau

first cycle, Master

Learning outcomes of the courses/module

The students will gain:
- Sound knowledge of applied project management in the field of sports, culture, and events
- Central knowledge in the areas of conception, planning, implementation, and financing of events
- Ability to evaluate event achievement
- Sound problem-solving approaches and strategies for business problems
Students know the importance of:
- Project communication
- Self-organization
- Time management
- Organizational skills
- Coping with stress and resilience

Prerequisites for the course

not applicable

Course content

- Joint kick-off to the course
- Project client briefing
- Project development and control
- Intermediate presentations and final presentations
- Coaching
- Execution or completion
- Support during the implementation
- Post reporting and documentation
- Project presentation

Recommended specialist literature

Beech, J., Kaiser, S., Kaspar, R. (eds.) (2014): Business of Events Management. Pearson, Harlow
Collette, P. and Fenton, W., The Sponsorship Handbook – Essential tools, tips, and Techniques for Sponsors and Sponsorship Seekers. (2011). John Wiley & Sons Publishing.
Schwalbe, K. (2015), An Introduction to Project Management (5th Edition)., Minneapolis, MN, USA. Schwalbe Publishing.
Yin, R. (2008): Case Study Research: design and methods. Sage Publ.

Assessment methods and criteria

project

Language

English

Number of ECTS credits awarded

4

Share of e-learning in %

50

Semester hours per week

2.0

Planned teaching and learning method

project

Semester/trimester in which the course/module is offered

2

Name of lecturer

SCEM Team

Academic year

Key figure of the course/module

vz.PT.1

Type of course/module

project

Type of course

Compulsory

Internship(s)

not applicable