Contemporary Issues in Sports Communication (WP)

first cycle, Master

Students:
- know about the wide-ranging influence and presence of communications in the sports industry.
- can critically reflect on the complexity and breadth of communication in the sports sector by using a variety of paradigms and multiple disciplinary, theoretical and practical lenses.
- have an understanding of how communication influences sport events settings, important stakeholders and other areas of the sports industry.
- are able to use sports communication theories to explain sport-specific phenomena.

not applicable

- Major communication theories and conceptual aspects in sports management studies
- Sport as a communication system and sports media organizations
- Athlete – media communication, sport fandom and fan culture in the digital world
- Major challenges in sports communication, future media formats and trends

Billings, A. C., Butterworth, M. L., & Turman, P. D. (2017). Communication and sport: Surveying the field. London: Sage.
Pedersen, P. M. (2013). Routledge handbook of sport communication. New York: Routledge.
Pedersen, P. M., Laucella, P. C., Kian, E., & Geurin, A. N. (2016). Strategic sport communication. Champaign, IL: Human Kinetics.

Journals:
Communication & Sport
International Journal of Sport Communication
Journal of Sport Communication
Sport Management Review

presentation, academic paper

English

5

25

2.0

seminar

3

Team SCEM

vz.OMS.2

seminar-degree

Compulsory

not applicable