Public Relations in SCEM
Niveau
first cycle, Master
Learning outcomes of the courses/module
- Students are familiar with the innovative handling of media and its function within the project process.
- Students will master the strategies of action in speaking, writing, and visual acting. They will know the different media formats and can assign them accordingly.
- Students will develop a confident, trustworthy, and convincing demeanor through the use of presentations.
- Students will have a clear, concise use of language and subject-specific terminology. They will learn to discuss and critically engage with different media content.
- Students will master the strategies of action in speaking, writing, and visual acting. They will know the different media formats and can assign them accordingly.
- Students will develop a confident, trustworthy, and convincing demeanor through the use of presentations.
- Students will have a clear, concise use of language and subject-specific terminology. They will learn to discuss and critically engage with different media content.
Prerequisites for the course
not applicable
Course content
- Presentation of basic texts on dealing with media
- Iconography and oral traditions
- Historical understanding of writing
- Writing of press releases, announcement texts (flyers, posters, brochures etc.)
- Free speaking (radio, television, company videos etc.), lecture speaking, welcome speech, presentation
- Innovative distribution of ideas as acquisition of competence in scientific education
- Iconography and oral traditions
- Historical understanding of writing
- Writing of press releases, announcement texts (flyers, posters, brochures etc.)
- Free speaking (radio, television, company videos etc.), lecture speaking, welcome speech, presentation
- Innovative distribution of ideas as acquisition of competence in scientific education
Recommended specialist literature
Argenti, P. A. (2009). Corporate Communication (5., Aufl.). Boston [u.a.]: McGraw-Hill.
Cornelissen, J. (2014). Corporate Communication (4., Aufl.). Thousand Oaks: Sage.
Gregory, A. (2015). Planning and managing public relations campaigns: A strategic approach (Fourth edition). PR in practice. London: Kogan Page.
Grunig, J. E., Dozier, D. M., Ehling, W. P., Grunig, L. A., Repper, F. C., & White, J. (Eds.) (1992). Excellence in Public Relations and Communication Management. Hillsdale: L. Erlbaum Associates.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.
Cornelissen, J. (2014). Corporate Communication (4., Aufl.). Thousand Oaks: Sage.
Gregory, A. (2015). Planning and managing public relations campaigns: A strategic approach (Fourth edition). PR in practice. London: Kogan Page.
Grunig, J. E., Dozier, D. M., Ehling, W. P., Grunig, L. A., Repper, F. C., & White, J. (Eds.) (1992). Excellence in Public Relations and Communication Management. Hillsdale: L. Erlbaum Associates.
Van Ruler, B., & Körver, F. (2019). The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. New York [u.a.]: Peter Lang.
Assessment methods and criteria
examination
Language
English
Number of ECTS credits awarded
4
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
seminar
Semester/trimester in which the course/module is offered
3
Name of lecturer
Team SCEM
Academic year
Key figure of the course/module
vz.SC.5
Type of course/module
seminar-degree
Type of course
Compulsory
Internship(s)
not applicable