Public Relations in SCEM
Niveau
first cycle, Master
Learning outcomes of the courses/module
- Students are familiar with the innovative handling of media and its function within the project process.
- Students will master the strategies of action in speaking, writing, and visual acting. They will know the different media formats and can assign them accordingly.
- Students will develop a confident, trustworthy, and convincing demeanor through the use of presentations.
- Students will have a clear, concise use of language and subject-specific terminology. They will learn to discuss and critically engage with different media content.
Prerequisites for the course
not applicable
Course content
- Presentation of basic texts on dealing with media
- Iconography and oral traditions
- Historical understanding of writing
- Writing of press releases, announcement texts (flyers, posters, brochures etc.)
- Free speaking (radio, television, company videos etc.), lecture speaking, welcome speech, presentation
- Innovative distribution of ideas as acquisition of competence in scientific education
Recommended specialist literature
Gunning, E. (2019): Public Relations: a practical approach, Red Globe Press
Deg, R. (2017): Basiswissen Public Relations, Springer Fachmedien Wiesbaden GmbH
Elleström, L. (2010): Media borders, multimodality and intermediality. Palgrave Macmillan.
Flechtker, B. (2006) Intercultural media training in Europe: Handbuch für TrainerInnen, MitarbeiterInnen und RedakteurInnen. Kopaed-Verl., München.
Assessment methods and criteria
examination
Language
German
Number of ECTS credits awarded
5
Share of e-learning in %
0
Semester hours per week
2.0
Planned teaching and learning method
seminar
Semester/trimester in which the course/module is offered
3
Name of lecturer
Team SCEM
Academic year
2
Key figure of the course/module
bb.VT.5
Type of course/module
seminar-degree
Type of course
Compulsory
Internship(s)
not applicable