Research Methods & Evidence-based Management

first cycle, Master

Students: - understand the connection between research practice and fact-based decision-making processes and can explain the basic principles of social scientific research. - understand the logic of scientific inquiry and the purposes of empirical social science research, its strengths and weaknesses. - understand the role of basic theoretical assumptions and terms in the research process in the social sciences. - understand the role of theory, conceptualization, and theoretical frameworks - understand the utility of various quantitative and qualitative methodologies for the purpose of exploring, describing, explaining, and predicting social phenomena and understanding social reality. - are able to develop their own research design systematically on a MA level and set it out methodically correctly. - have mastered the design of questionnaires and interview guidelines. - are able to carry out an empirical data collection. - are familiar with methods of analog and digital data evaluation.

not applicable

- Differences and interfaces between qualitative and quantitative social research - Research design and planning - Sampling in qualitative and quantitative research - Instruments for qualitative and quantitative data collection - Methods for data analysis: qualitative content analysis, factor analysis, regression analysis - Examples of empirical studies from sports, culture and event management

Baur, N., & Blasius, J. (Hg.) (2014). Handbuch Methoden der empirischen Sozialforschung. Wiesbaden: Springer Fachmedien Wiesbaden. Bogner, A., Littig, B., & Menz, W. (Hg.) (2009). Das Experteninterview. Theorie, Methode, Anwendung. 3. Grundl. überarb. Aufl. Wiesbaden: Springer VS. Bryman, A. (2012). Social research methods (4. ed.). Oxford u.a: Oxford Univ. Press. Kuckartz, U. (2018). Qualitative Inhaltsanalyse. Methoden, Praxis, Computerunterstützung (4. Auflage). Weinheim/Basel: Beltz Juventa. Schnell, R. (2018). Methoden der empirischen Sozialforschung. Oldenburg: DeGruyter.

academic paper

German

4

25

2.0

seminar

2

Team SCEM

1

bb.PT.2

seminar-degree

Compulsory