SCEM in the Urban Context (E)

first cycle, Master

Students will be able: - to comprehend and develop an interdisciplinary and critical view of how cities use sport, culture and events for place promotion, economic and social development and community regeneration. - to understand and critically evaluate the role of cultural policy programs (e.g. European Capital of Culture). - to communicate with their peers in order to find joint solutions. - to analyze information and to present and communicate reasoned arguments.

not applicable

- The impact of urban events on city image - The concept of eventification and eventilization and their effect on urban spaces and urban development - The role of urban events, culture and sport for city marketing, urban branding and place identity - The influence of sport on the transformation of urban spaces and community revitalization - Cultural policy programs (e.g. European Capital of Culture) and associated challenges and opportunities - Bidding, selection and evaluation process of cultural policy programs

Cudny, W. (2020). Urban Events, Place Branding and Promotion: Place Event Marketing. Oxon: Routledge: Landry, C. (2015). Cities of Ambition. Bern, Comedia Schneider, W. and Jacobsen, K. (2019). Transforming Cities: Paradigms and potential for urban development within the “European Capital of Culture”. Hildesheim, Georg Olmes Verlag AG. Smith, A. (2016). Events in the city: Using public spaces as event venues. London, Routledge. Terret, R. and Heck, S. (2015). Sport and urban space in Europe: facilities, industries, identities. London, Taylor & Francis Viehoff, V. and Poynter, G. (2015). Mega-event cities: urban legacies of global sports events. London, Routledge.

presentation

English

3

0

2.0

integrated course

1

Team SCEM

1

bb.VT.3

integrated lecture

Compulsory

not applicable