Venue Management (E) (WP)

first cycle, Master

Students will be able to: - analyze and evaluate the need for the building of new and renovating of existing infrastructures. - identify the stakeholders involved in the conception of infrastructures (authorities, clients, investors, future operators, citizens etc.). - apply efficient marketing practices. - use the know-how of real estate economics. - assess the life-cycle of infrastructure. - adapt the familiar ways of thinking and acting to new situations in order to learn to address challenges in a flexible manner. - recognize and estimate the chances and risks of implementation. - demonstrate negotiating skills.

not applicable

- Introduction to event venue management - Overview of clusters of event venues - Features of selected clusters of event venues - The significance of architecture and the concept of space - Stakeholders of event venues - The question of construction costs - Interaction between construction and business - The lifecycle of event venues - Planning, financing and construction of event venues - Market and demand analysis as a basis - Site factors and site selection - Development of financial concepts, business plans - Strategic and operational management of event venues - Application of strategic management methods to event venues - Successful strategic positioning of event venues in the marketplace - Interaction of strategic management and operational management of event venues - Challenges in the operational management of event venues (including facility management) - Special features of conference and congress infrastructure - Special features of infrastructure in the leisure industry (e.g. garden shows, waterfront development)

Atkin, B. (2015). Total Facility Management. 4th ed. New Jersey (USA), Wiley-Blackwell; Berners, P. (2018). The Practical Guide to Managing Event Venues. London, Routledge Mahoney, K. (2015). Public Assembly Venue Management: Sports, Entertainment, Meeting, and Convention Venues. Dallas (USA), Brown Books Nolan, E. (2017). Working with venues for Events: A Practical Guide Hardcover. London, Francis and Taylor. Roper, K. and Payant, R. (2014). The Facility Management Handbook. 4th ed. USA; AMACOM.

examination

English

5

25

2.0

seminar

2

Team SCEM

bb.WPV.1

seminar-degree

Compulsory

not applicable