Digitalization.Tourism
Lighthouse project: Digitalization concept/strategy for the development of regional employer brands
Overview
-
Description:
The goal of the project is to establish the Achensee region as an attractive place to work and to create a regional employer brand with innovative digital solutions. In the long term, the concept should serve as a model for other tourism regions and sectors and be flexibly expandable.
-
Funding organization:
-
Duration:
01.02.2024 - 31.07.2025
-
Project Manager:
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Bachelor Business Management, Bachelor Leadership & Business Management, Master Corporate Transformation Management -
Project Members:
-
Prof. (FH) Dr. Alexandra Brunner-Sperdin
Vice Director of Studies Bachelor Marketing & Communication Management, Master Digital Marketing -
Emily Nicola Kirchlechner, MA
Projektmitarbeiterin mit Schwerpunkt Projektleitung
-
Project objectives
- Establishing Lake Achensee as an attractive working environment for skilled workers
- Use of innovative digital solutions to implement the project
- Integration of Achensee tourism as a pilot region
- Expansion of the "Job-Life Achensee" internet platform
- Supporting companies in the pilot region to increase their attractiveness as employers
- Highlighting Lake Achensee as an attractive place to work and live
- Providing a new type of digital interface between employers and potential employees
- Positioning Lake Achensee as a uniform, attractive employer region
- Creation of a digital marketplace for job offers
- Strengthening companies to ensure their continued existence and competitiveness
- Long-term use of the project as a model for other tourism regions and sectors, with the possibility of expansion
Intendend results of the project
- Development of a regional employer brand
- Integrating the attractiveness of a region into the concept
- Central role of the tourism association
- Creating an emotional connection for potential applicants through videos and multimedia content
- Provision of templates for companies for the uniform presentation of the region as an employer
- Efficient networking of applicants and companies through modern recruiting tools
- Strengthening the regional employer brand
- Creating a sustainable and scalable solution for different industries and regions
- Ensuring the continuous availability and distribution of new content through a catalog of measures and software tools.
The work packages of the project include:
- Project management
- Development of a marketing and HR concept
- Software development
- Pilot phase and analysis
- Training and support
- Dissemination and communication
