Become a content marketing professional in tourism and hospitality! Discover our specialized university course with a focus on tourism and hospitality and take your career to the next level.
Content-Marketing Manager Tourism & Hospitality
Overview
-
Location:
Course in purely online form with synchronous and asynchronous parts
-
Duration:
Three weekends with two digital self-study phases
-
Language:
100% German -
Academic Program:
Online
-
Certificate:
Certified Content Marketing Manager Tourism & Hospitality with 5 ECTS credits
-
Price:
Euro 1.690,- -
Start:
October 2025
Course with creditable micro-credentials (MC)
PROFILE OF THE COURSE
The tourism and hospitality industry is dynamic, digital and highly competitive - making it all the more important to differentiate yourself through targeted content marketing. Our specialized university course in content marketing with a focus on tourism and hospitality provides you with the key strategies to engage guests, position brands successfully and achieve greater reach in the long term.
Learn how to inspire audiences, strengthen brands and maximize the impact of your marketing campaigns with creative strategies and targeted content.
Benefit from practical content and an innovative teaching approach tailored to the needs of the tourism and hospitality industry. From social media to storytelling to SEO, our experienced faculty will prepare you for the digital future of your industry.
OUR LECTURERS
- Dr. André Haller is an executive consultant for the international management consultancy CGI and has many years of professional experience as a research assistant and, ultimately, as a professor of marketing, communication management and digital marketing at the University of Applied Sciences Kufstein Tirol. During this time, he worked on numerous projects with partners from business and associations, led teams and was also involved in project coaching.
- Lisa Berke, MSc is Head of Communications at the University of Applied Sciences Kufstein Tirol and is responsible for internal and external communications. Born in Cologne, she has many years of professional experience in various agencies and in the tourism sector, and is familiar with both the tourism and hospitality industry and the media landscape in the DACH region. She is an experienced journalist with expertise in storytelling as well as in identifying and disseminating topics.
Dates
- Friday, 10. October 2025
- Friday, 17. October 2025
- Friday, 14. November 2025
Benefits
- In-depth industry knowledge: from storytelling to data-driven marketing
- Practical application: direct transfer into your professional life
- Case studies and projects: strengthen your practical skills
- Flexible, part-time learning: digital and interactive formats
- Network with added value: make valuable contacts in the industry
- Diverse occpuational profiles: start your career in content creation, marketing, PR and consulting in tourism
- Recognized degree: qualified university certificate for your career
Benefits for your Company
-
Academic training with strong practical transfer
-
Important soft skills in the area of digital communication
-
Entrepreneurial and organizational competence
-
Integral consideration of digital trends
-
Modern continuing training to promote talented employees
Program
PART 1 - THEORY & CONCEPT
Skills
• Understanding and applying the principles of attention economy to effectively place content.
• Designing and optimizing digital content marketing strategies using sound logic and creative approaches.
• Identifying, analyzing and assessing relevant online channels using meaningful metrics.
• Planning and developing well-thought-out content marketing strategies that are aligned with target groups and goals.
Part 2 - EMPIRICISM & PRACTICE
Skills
• Recognizing and using current trends and efficient tools in content marketing.
• Structuring and designing suitable content formats and types for tourism and hospitality.
• Creating and implementing modern content ideas with practical tools for easy implementation.
• Developing and applying effective storytelling techniques inspired by best practices in tourism.
• Monitoring and evaluating campaign success using key indicators to continuously optimize.
Didactic Concept
- Online course: flexible and location-independent learning opportunities.
- Lectures: teaching the theoretical basics of content marketing.
- Group work: promoting teamwork and communication.
- Case studies: analyzing practical solutions for companies in the tourism and hospitality industry.
- Practical exercises: direct application of what has been learned in preparation for everyday work.
Target Group
This program provides customized training for:
-
Professionals working in marketing, PR, advertising or comparable communication professions with a focus on tourism and hospitality
-
Communication professionals who want to plan and implement digital content marketing strategies
-
People who work on the digital transformation of tourism businesses
-
People who are looking for a modern, targeted training program led by experts from science and tourism practice
Prerequisites
- In order to ensure effective training and a common basic understanding of digital platforms, certain qualifications are required. Admission requirements for the Content Marketing Manager Tourism & Hospitality certificate course are therefore:
- Professional experience in marketing/communication/PR or related fields
- Basic knowledge of how common social media platforms (Facebook, Instagram, YouTube, TikTok) work.
Certificate
- Certified Content Marketing Manager Tourism & Hospitality with 5 ECTS credits
- Certificate is creditable for the Marketing & Communication Management (BA) and Digital Marketing (MA) degree programs.
Team
Prof. Dr. Bert Neumeister
Scientific Director
Georg Greiderer
Office Management
Daniela Stöckl
Office Management
