Fundamentals of Business Administration & Economics II

Bachelor

Marketing Section: ------------------ The students: • are familiar with issues and solution approaches in marketing management. • master the tools of the marketing mix. • understand the basics of consumer behavior and critically evaluate marketing approaches from an ethical perspective. • comprehend the impact of digital marketing on corporate strategy. Accounting & Financial Management Section: ------------------------------------------ The students: • know the basics of representing business decisions within the accounting system. • are familiar with and understand the basic concepts and subdivisions of accounting. • understand the technique and internal structure of double-entry bookkeeping. • can assess the structure of an accounting system and the characteristics of different account types. • are able to perform simple business transactions on asset and income accounts and create accounting entries. • recognize the significant effects of business transactions on the balance sheet and profit and loss statement. • know the task areas and solution approaches of cost and revenue accounting with its subsystems (cost type, cost center, and cost carrier accounting). • can differentiate between the terms payments – disbursements, receipts – expenditures, revenue – expense. • can describe the organizational structure of cost accounting and explain the essential cost accounting systems in basic terms. • are familiar with the systems of cost accounting (partial and full cost accounting).

None

Marketing Section: ------------------ • Teaching the fundamentals of marketing under the following aspects: • Definition and applications of marketing • Importance and roles of marketing in the 21st century • Social responsibility and ethics in marketing • Strategic marketing / Market segmentation • Analysis of consumer behavior in consumer goods markets • Marketing mix (4P) • International marketing • Market orientation in corporate culture and leadership • Future perspectives of marketing Accounting & Finance Section: ----------------------------- Part A: External Accounting • Structure of accounting • Basics of corporate accounting: tasks, subdivisions, and fundamental concepts • System of commercial bookkeeping: from inventory to opening balance sheet • System of double-entry bookkeeping: recording business transactions in asset and income accounts • Organization of accounting (chart of accounts, VAT, etc.) • Principle of period integrity and accruals • Principles of proper accounting • Valuation of balance sheet items (fixed assets, current assets, highest and lowest value principle) and • valuation methods (FIFO, LIFO, HIFO, KIFO, constant value method, etc.) Part B: Internal Accounting • Objectives and basic concepts of cost and revenue accounting • Fundamentals of cost and revenue accounting: tasks, components, and subdivisions • Structure of cost accounting (types of costs, cost centers, cost units) • Contribution margin accounting

• Coenenberg, A. G., Haller, A., & Schultze, W. (2021). Einführung in das Rechnungswesen: Grundlagen der Buchführung und Bilanzierung. Stuttgart: Schäffer-Poeschel Verlag. • Bruhn, M. (2022). Marketing: Grundlagen für Studium und Praxis. Wiesbaden: Springer Verlag. • Grbenic, S., & Zunk, B. (2021). Buchhaltung Grundlagen: Buchhaltung und Bilanzierung Band 1. Wien: Linde Verlag. • Kotler, P., Keller, K. L., Chernev, A. (2022). Marketing management. Harlow, UK: Pearson. • Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2022). Grundlagen des Marketing. Hallbergmoos: Pearson. • Kreutzer, R. T. (2022). Praxisorientiertes Marketing: Grundlagen – Instrumente – Fallbeispiele. Wiesbaden: Springer Verlag. • Weber, J., & Weißenberger, B. E. (2021). Einführung in das Rechnungswesen: Bilanzierung und Kostenrechnung. Stuttgart: Schäffer-Poeschel Verlag. • Wöhe, G., & Kußmaul, H. (2022). Grundzüge der Buchführung und Bilanztechnik. München: Verlag Franz Vahlen.

• Quizzes • Final exam

German

6

40

4.0

40 % of the course will be covered through eLearning. This will involve a combination of online phases (inductive method for independent knowledge acquisition and practicing tasks) and face-to-face phases (deductive method, where support is provided in the learning process and knowledge is imparted through lectures).

1

STGL

1

GWI2

integrated lecture

Compulsory

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