Exploratory research methods

1. Study cycle, Bachelor

The students are able to: • describe the basic methodological approaches in the social sciences and to orien-tate their own research projects accordingly. • designate qualitative data collection procedures and implement them independent-ly. • create questionnaires based on theoretical concepts and conduct and evaluate interviews and group discussions • discuss the potential/limitations of qualitative methods and relate them to quantita-tive methods. • assess the possible combinations of qualitative and quantitative methods and im-plement them in practice.

English version will be available soon

• Basic principles of qualitative social research • Survey methods in qualitative interviewing and observation • Qualitative selection procedures and content analysis • Group discussion and interviewing • Combination of methods

• Buber, Renate; Holzmüller, Hartmut: Qualitative Marktforschung: Konzepte - Methoden – Analysen. Gabler Verlag (in the current edition) • Flick, Uwe: Qualitative Sozialforschung. Eine Einführung. Rowohlt Taschenbuchverlag. (in the current edition) • Lamnek, Siegfried; Krell, Claudia: Qualitative Sozialforschung. Beltz Verlag. (in the current edition) • Mayring, Philipp: Einführung in die qualitative Sozialforschung. Beltz (in the current edition)

Portfolio

German

3

25

2.0

Blended Learning

4

Prof. (FH) Dr. Peter Dietrich

IBS.BBB.04.06

integrated lecture

Compulsory