Start-up & Entrepreneurship
Niveau
English version will be available soon
Learning outcomes of the courses/module
The students:
• know the most important characteristics regarding entrepreneurial thinking and acting.
• can trace the steps from the idea to the founding process and on to the growth phase.
• know which methods and techniques are relevant for the foundation and when they can be applied.
• have learned about the reality of founding through cases and are therefore able to put themselves in the situation of founding
• can evaluate business models and know tools to revise them and adapt them to new situations.
• know the most important characteristics regarding entrepreneurial thinking and acting.
• can trace the steps from the idea to the founding process and on to the growth phase.
• know which methods and techniques are relevant for the foundation and when they can be applied.
• have learned about the reality of founding through cases and are therefore able to put themselves in the situation of founding
• can evaluate business models and know tools to revise them and adapt them to new situations.
Prerequisites for the course
English version will be available soon
Course content
• Basics of entrepreneurship
• Entrepreneurship in the individual phases of foundation and growth
• Entrepreneurship perspectives
• Business model and business model elements
• Application of analysis tools (e.g. Porters Five Forces, McKinsey-Portfolio, BCG-Matrix, Business Canvas)
• Entrepreneurship in the individual phases of foundation and growth
• Entrepreneurship perspectives
• Business model and business model elements
• Application of analysis tools (e.g. Porters Five Forces, McKinsey-Portfolio, BCG-Matrix, Business Canvas)
Recommended specialist literature
• Bock, Adam; George, Gerard: Das Business Model Buch – wie Sie innovative Ge-schäftsideen entwerfen und erfolgreich in die Tat umsetzen. Pearson (in the current edition)
• Freiling, Jörg; Harima, Jan: Entrepreneurship: Gründung und Skalierung von Star-tups. Springer (in the current edition)
• 1-2 current articles from professional journals
• Freiling, Jörg; Harima, Jan: Entrepreneurship: Gründung und Skalierung von Star-tups. Springer (in the current edition)
• 1-2 current articles from professional journals
Assessment methods and criteria
Portfolio
Language
German
Number of ECTS credits awarded
3
Share of e-learning in %
15
Semester hours per week
2.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
5
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
IBS.BBB.05.03
Type of course/module
integrated lecture
Type of course
Compulsory