Start-up & Entrepreneurship

English version will be available soon

The students: • know the most important characteristics regarding entrepreneurial thinking and acting. • can trace the steps from the idea to the founding process and on to the growth phase. • know which methods and techniques are relevant for the foundation and when they can be applied. • have learned about the reality of founding through cases and are therefore able to put themselves in the situation of founding • can evaluate business models and know tools to revise them and adapt them to new situations.

English version will be available soon

• Basics of entrepreneurship • Entrepreneurship in the individual phases of foundation and growth • Entrepreneurship perspectives • Business model and business model elements • Application of analysis tools (e.g. Porters Five Forces, McKinsey-Portfolio, BCG-Matrix, Business Canvas)

• Bock, Adam; George, Gerard: Das Business Model Buch – wie Sie innovative Ge-schäftsideen entwerfen und erfolgreich in die Tat umsetzen. Pearson (in the current edition) • Freiling, Jörg; Harima, Jan: Entrepreneurship: Gründung und Skalierung von Star-tups. Springer (in the current edition) • 1-2 current articles from professional journals

Portfolio

German

3

15

2.0

Blended Learning

5

Prof. (FH) Dr. Peter Dietrich

IBS.BBB.05.03

integrated lecture

Compulsory