Content Creation 2
Niveau
Consolidation
Learning outcomes of the courses/module
Students acquire in-depth knowledge in content creation and can develop recommendations for the optimization (e.g. usability, user experience) of content and channels.
Prerequisites for the course
VO and UE content creation, ANM module
Course content
After the Content Creation 2 exercise, students will be able to
- Consider user experience when creating content
- Develop convincing content for different target groups.
Recommended specialist literature
• Pulizzi, J. (2014). Epic Content Marketing: How to tell a Different Story, Break Through the Clutter, and Win more Customers by Marketing Less, McGrawHill Education.
• Albee, A. (2015). Digital Relevance: Developing Marketing Content and Strategies that Drive Results. Palgrave Macmillan.
• Wäger, M. (2016). Grafik und Gestaltung: Design und Mediengestaltung von A-Z, Bonn: Reinwerk Design.
Assessment methods and criteria
Group work and presentation
Language
German
Number of ECTS credits awarded
4
Share of e-learning in %
15
Semester hours per week
2.5
Planned teaching and learning method
Exercises, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
3
Name of lecturer
will be available soon
Academic year
Key figure of the course/module
COC3
Type of course/module
practice
Type of course
Compulsory
Internship(s)
none