Corporate Communications & PR
Niveau
English version will be available soon
Learning outcomes of the courses/module
The students are able to link and strategically apply theoretical basic knowledge about the different steps of a successful, harmonized communication concept and corresponding communication instruments. Furthermore, they are able to create an integrated cross-media communication concept for corporate communication.
Prerequisites for the course
Modul KMG
Course content
In this course the students get an overview of the different disciplines of corporate communication. In particular, the new challenges facing traditional organizational structures through digital channels are addressed. Based on this, they learn to develop strategic communication processes and to present them analytically in a communication concept.
Recommended specialist literature
• Zerfaß, A., and Piwinger, M. (Hrsg.). (2014). Handbuch Unternehmenskommunikation: Strategie - Management – Wertschöpfung, Wiesbaden: Gabler.
• Bernays, E. (2011). Propaganda. Die Kunst der Public Relations. Orange Press.
• Kemming, J. D. and Rommerskirchen, J. (Hrsg.). (2019). Marken als politische Akteure. Wiesbaden: Springer Gabler.
• Eisenegger, M. (2005). Reputation in der Mediengesellschaft. Konstitution – Issues Monitoring – Issues Management, Wiesbaden: Springer Fachmedien.
Assessment methods and criteria
Project work, final presentation and online tests
Language
German
Number of ECTS credits awarded
6
Share of e-learning in %
15
Semester hours per week
3.0
Planned teaching and learning method
Integrated course, group work, case studies, discussions, e-learning
Semester/trimester in which the course/module is offered
3
Name of lecturer
will be available soon
Academic year
Key figure of the course/module
ANK1
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none