Destination Management (E)

first cycle, Bachelor

The students gain an understanding of the tourist destination as a regional value-added system, the typology of tourist destinations and which factors and resources are necessary for the tourist destination as a product. The students recognize the interaction of macro- and microeconomic factors, resource disposition, supply and demand and their influence on the competitive situation of the destination. They know the role and tasks of destination management and the special challenges it poses for cities, regions and/or countries. The students develop an understanding of the stakeholders that need to be taken into account as well as of the brand strategic orientation of destinations in the form of destination branding. Furthermore, they are familiar with various planning and coordination approaches and instruments and processes for the operational implementation of destination management as well as measures to measure destination performance. They gain insight into current trend developments in destination management.
The students train their cognitive ability to understand and process ideas as well as their methodological ability to find solutions to problems. The students can analyze and synthesize information. With regard to instrumental skills, students have an understanding of the relationship between theory and practice and master written communication on the subject in the English language. The students understand the connection between innovative thinking and change processes.

not applicable

The course focuses on the following topics:

• Tourist destination as a regional value-added system
• Differentiation approaches of tourist destinations
• Demand and supply structure, factor and resource disposition in tourist destinations
• Competitiveness of tourist destinations
• Organization of tourist destinations
• Internal and external factors influencing the development of tourist destinations and the role of the various stakeholders
• Function and tasks of Destination Management
• Planning and governance approaches in destination management
• Operational implementation of destination management
• Measurement and comparison of performance of tourist destinations
• (Strategic) marketing and positioning through destination branding
• Trend development in destination management

Baker, B. (2019). Place Branding for small cities, regions and downtowns: the essentials for successful destinations. Independently published.
Camilleri, M. (2018). Strategic Perspectives in Destination Marketing. USA: Business Science Reference.
Fesenmaier,D. & Xiang Z,. (2017). Design Science in Tourism: Foundations of Destination Management (Tourism on the Verge). Switzerland: Springer International Publishing.
Luck, M., Ritalahti, J. & Scherer, A. (2016). International Perspectives on Destination Management and Tourist Experiences: Insights from the International Competence Network of Tourism Research The International Competence Network of Tourism Research and Education (ICNT). Frankfurt: Peter Lang AG
Morrison, M. (2019). Marketing and managing tourist destinations. 2nd ed. Oxon: Routledge
Peterson, D. (2016). Emerging trends in tourist destination management. New York: Willford Press.
Petersen, D. (2016). Tourism Development and Destination Management. New York: Clanrye International

portfolio

English

5

20

2.0

integrated course, case studies, discussion, group work, presentations

6

Team SCEM

third year of studies

bb.DEM.1

seminar-degree

Compulsory

not applicable