Sports, Culture & Business Venues (E)

first cycle, Bachelor

The students are able to analyze and evaluate the needs for the construction of new infrastructures or for the renovation of existing infrastructures. They are familiar with the stakeholders involved in the design of infrastructure (public authorities, clients, investors, future operators) and have the ability to negotiate with all. They have the necessary know-how for the efficient marketing and economic management of the properties. The students are familiar with the special requirements for the development, marketing and operation of infrastructure in the fields of sports (indoor halls, outdoor sports facilities), culture (theatres, museums, outdoor stages) and business (conference centers, congress centers). Furthermore, they understand the difference in the use of permanent and temporary infrastructure and the life cycle of the infrastructure.

not applicable

Sports Venues I. General introduction to sports property management Public vs. private owners II. Planning, financing and construction of event properties Special features of the indoor sports infrastructure Special features of the outdoor sports infrastructure Monofunctional vs. multifunctional sports facilities III. Strategic and operational management of event properties Public vs. private operators Conflicts of use regarding professional vs. popular sport Acquisition of users - marketing strategies Cultural venues I. General introduction to cultural property management Public vs. private owners II. Planning, financing and construction of event properties Indoor cultural infrastructure features (museums, theatres, opera houses) Special features of the outdoor sports infrastructure (festivals, concerts, festivals) Monofunctional vs. multifunctional cultural sites Temporary vs. permanent cultural infrastructure III. Strategic and operational management of event properties Public vs. private operators Acquisition of users - marketing strategies Business venues I. General Introduction to event real estate management Public vs. private owners II. Planning, financing and construction of event properties Special features of the conference and congress infrastructure Special features of the infrastructure in the leisure industry (garden shows, waterfront development) III. Strategic and operational management of event properties Public vs. private operators Usage conflicts Acquisition of users - marketing strategies

Von Lanzenauer, C., Klemm, K. (Hrsg..) Demographischer Wandel und Tourismus. Zukünftige Grundlagen und Chancen für touristische Märkte, Berlin: Erich Schmidt Verlag Moesch, C. (2008) Infrastrukturbedarf von Sport-Mega-Events, Bern: Berner Studien zu Freizeit und Tourismus Wagner, B. (2004) Kulturentwicklungsplanung – Kulturelle Planung. In: Klein, A. (Hrsg.) Kompendium Kulturmanagement, München, Vahlen Hudson, W. R., Haas, R. & Uddin, W. (1997) Infrastructure Management: Integrating Design, Construction, Maintenance, Rehabilitation and Renovation Rogers, T., Davidson, R. (2006) Marketing Destinations and Venues for Conferences, Conventions and Business Events (Events Management)

portfolio

English

5

0

2.0

integrated course, case studies, discussion, group work, presentations

5

Team SCEM

third year of studies

bb.VEN.1

seminar-degree

Compulsory

not applicable