Social psychology & corporate transformation (WP)*

1st cycle Master

Participants:
- have an overview of the specialist areas of general psychology
- know the basics of the classic topics of social psychology
- are able to consider these topics in the context of corporate transformation
- are able to identify and evaluate developments in companies at the stage of corporate transformation from a social psychological perspective
- understand the process of social perception, social cognition (attribution theories and covariation theory)

none

Classic topics of social psychology
- how situational contexts influence human experience and behaviour. (basic functions such as perception, judgement, memory, thinking, emotion, motivation and behaviour)
- in particular with the psychological processes behind important everyday phenomena. (social context)
- social perception (e.g. social stereotypes), social behaviour (e.g. helping behaviour, aggression),
- interpersonal attraction, social influence (e.g. conformity, attitude change)
- group processes (e.g. cooperation and competition)

Business transformation
- basics and definition of business transformation
- strategic thinking
- business architecture

Sensler, C./ Grimm, T. (2015): Business Enterprise Architecture. Praxishandbuch zur digitalen Transformation in Unternehmen, entwickler.press
Kessler, T./ Fritsche, I. (2018): Sozialpsychologie, Wiesbaden: Springer
Aronson, E./ Wilson, T./ Sommers, S.R. (2017): Social Psychology, 9 Aufl., Pearson.
Gegenfurtner, K.R./ Goldstein, E.B./ Neuser v. Oettingen, K./ Plata, G. (2014): Wahrnehmungspsychologie: Der Grundkurs, 9. Aufl., Springer.
Jonas, K./ Stroebe, W./ Hewstone, M. (2023): Sozialpsychologie, 7. Aufl., Springer.
Hogg, M./ Vaughan, G. (2017): Social Psychology, 8. Auflage, Pearson.
Linz, C./ Müller-Stewens, G./ Zimmermann, A. (2017): Radical Business Model Transformation: Gaining the Competitive Edge in a Disruptive World, Kogan Page.

Portfolioarbeit

German

6

ILV (Blended Learning, Inverted Classroom)

3

2

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