Start-up Strategies

1.Semester Master: 1. Study cycle

The students: • know the basics of start-up management and related strategies • can apply different tools and techniques in the development of start-up strategies • know strategic approaches in start-up management

1. Semester: no information

I. Basics: • Definition of start-up and phases in start-up management • Definition of strategy and differentiation from business model II. Start-up management: - Growth hacking vs. growth management • Customer success management • Aligning organizational structure with strategy • Tools & techniques in start-up management • Building and maintaining networks III. Strategic approaches: • Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.) • Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.) • Tools and techniques of (digital) strategy development for start-up companies

Gaida, K (2011) Gründen 2.0: Erfolgreiche Business-Inkubation mit neuen Internet-Tools, Wiesbaden. Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.

English version available soon

English

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The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.

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Director of studies

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integrated lecture

Compulsory

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