Start-up Strategies
Niveau
1.Semester Master: 1. Study cycle
Learning outcomes of the courses/module
The students:
• know the basics of start-up management and related strategies
• can apply different tools and techniques in the development of start-up strategies
• know strategic approaches in start-up management
• know the basics of start-up management and related strategies
• can apply different tools and techniques in the development of start-up strategies
• know strategic approaches in start-up management
Prerequisites for the course
1. Semester: no information
Course content
I. Basics:
• Definition of start-up and phases in start-up management
• Definition of strategy and differentiation from business model
II. Start-up management:
- Growth hacking vs. growth management
• Customer success management
• Aligning organizational structure with strategy
• Tools & techniques in start-up management
• Building and maintaining networks
III. Strategic approaches:
• Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.)
• Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.)
• Tools and techniques of (digital) strategy development for start-up companies
• Definition of start-up and phases in start-up management
• Definition of strategy and differentiation from business model
II. Start-up management:
- Growth hacking vs. growth management
• Customer success management
• Aligning organizational structure with strategy
• Tools & techniques in start-up management
• Building and maintaining networks
III. Strategic approaches:
• Classic strategy approaches (differentiation, cost leadership, niche strategy, etc.)
• Modern strategy approaches (Agile Transformation, Product-Market-Fit, AB-Testing, Growth by Engineering, etc.)
• Tools and techniques of (digital) strategy development for start-up companies
Recommended specialist literature
Gaida, K (2011) Gründen 2.0: Erfolgreiche Business-Inkubation mit neuen Internet-Tools, Wiesbaden.
Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.
Kollmann, T. (2016) E-Entrepreneurship: Grundlagen der Unternehmensgründung in der Digitalen Wirtschaft, Wiesbaden.
Assessment methods and criteria
English version available soon
Language
English
Number of ECTS credits awarded
2
Share of e-learning in %
0
Semester hours per week
1.0
Planned teaching and learning method
The course, which is mostly dialog-oriented, usually consists of the triad of practical relevance, academic structuring, and the independent development of integrative case studies from immediate professional and consulting practice.
Semester/trimester in which the course/module is offered
1
Name of lecturer
Director of studies
Academic year
1
Key figure of the course/module
3
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none