Colloquium
Niveau
Second cycle, Master
Learning outcomes of the courses/module
Students can correctly execute independently developed, complex scientific research endeavors.
Prerequisites for the course
English version available soon
Course content
The topic of the master thesis is selected from the topical range of the study program (Digital Marketing). The developed problem area is prepared based on an academic paper – this, of course, is done independently and without the help of others (stating sources and means). This modus operandi ensures that students are able to work on a problem in a scientific and application-oriented manner. Together with the Master thesis, an extended abstract (English or German) must be submitted.
Students are supervised and accompanied in the preparation of their master thesis within the context of the colloquium for the master thesis. They independently search for topics and develop an outline and time schedule – first and foremost by critically examining possible problem areas and hypotheses. The supervisor guides the students as scientific methodology, formal design and time management are discussed within the context of individual coaching.
Recommended specialist literature
- Atteslander, P. (2010): Methoden der empirischen Sozialforschung. 13. Auflage, ESV
- Eco, U. (2019): Wie man eine wissenschaftliche Abschlussarbeit schreibt. 13. Auflage, C.F. Müller
Assessment methods and criteria
Presentation
Language
German
Number of ECTS credits awarded
2
Share of e-learning in %
15
Semester hours per week
1.0
Planned teaching and learning method
Seminar, group work, presentation and task discussion
Semester/trimester in which the course/module is offered
4
Name of lecturer
Prof. (FH) Dr. Wolfgang Reitberger
Academic year
2. year of studies
Key figure of the course/module
WAM.2
Type of course/module
seminar-degree
Type of course
Compulsory
Internship(s)
not applicable