Elective

2. Study cycle, Master

Students are able to: • contribute previously acquired knowledge to the discussions. • question, classify, and contrast new knowledge. • appropriately assess the activities of experts from business and science. • establish contact with the experts and/or expand and understand both the Austrian and the international market. Students will develop: • discussion and reasoning skills. • creativity. • skills in task and time-driven work on projects. • skills in presentation.

none

The course will focus on the following points: • Future of sport, culture and events in terms of importance • The use of marketing tools in projects • Scientific analysis of marketing campaigns in practice • Current trends in international business in both theory and practice • Economic, political and social impacts • Industry and R&D activities • Digital developments • Creation and evaluation of trends, fashions, booms

• Edger, C.; Oddy, R.: 87 Key Models for Event, Venue and Experience (EVE) Managers. Libri Publishing (latest edition) • Kotler, P.; Armstrong, G.; Harris, L. C.; Piercy, N.: Principles of Marketing. Pearson (latest edition) • Smit, B.; Melissen, F.: Sustainable Customer Experience Design: Co-creating experiences in Events, Tourism and Hospitality. Routledge (latest edition) • Van Ruler, B.; Körver, F.: The Communication Strategy Handbook: Toolkit for Creating a Winning Strategy. Peter Lang (latest edition)

report, presentation, examination

English

3

0

2.0

integrated course

3

Prof. (FH) Dr. Peter Dietrich

05.MV.ABS.3.4

integrated lecture

Compulsory

none