Marketing Lab (WP)*
Niveau
2. Study cycle, Master
Learning outcomes of the courses/module
The students:
• gain insights into marketing issues through close contact with practice (in the form of actual marketing problems or in the form of case studies).
• are able to call up their marketing and business knowledge related to a specific question and apply it to a marketing problem in a target-oriented way.
• can also integrate the knowledge of a larger group (students) and therefore participate in problem solving.
• gain insights into marketing issues through close contact with practice (in the form of actual marketing problems or in the form of case studies).
• are able to call up their marketing and business knowledge related to a specific question and apply it to a marketing problem in a target-oriented way.
• can also integrate the knowledge of a larger group (students) and therefore participate in problem solving.
Prerequisites for the course
3rd semester: Specialization in International Marketing Management course of the first year
Course content
• Identify, assess and focus on marketing issues in the corporate context
• Analyze the problem situation and work out possible solutions
• Plan and organize the internal procedures in a consulting team to answer the marketing question
• Solve the problem and present the solution
• Analyze the problem situation and work out possible solutions
• Plan and organize the internal procedures in a consulting team to answer the marketing question
• Solve the problem and present the solution
Recommended specialist literature
• Suitable literature from the reference library for the respective question
• Suitable articles from full text databases
• Relevant statistics from Statista
• Suitable articles from full text databases
• Relevant statistics from Statista
Assessment methods and criteria
Term paper, presentation
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
15
Semester hours per week
1.5
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
3
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
11.MV.SIM.3
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none