Research Methods I: Qualitative Analysis
Niveau
2nd study cycle, Master
Learning outcomes of the courses/module
The students are able to:
• design and implement expert interviews and group discussions.
• explain and apply qualitative analysis techniques such as interpretative text evaluation, hermeneutics or grounded theory.
• create questionnaires based on theoretical concepts and generate a survey design for a conjoint analysis.
• discuss the potential/limitations of qualitative methods and relate them to quantitative methods.
• assess the possible combinations of qualitative and quantitative methods and implement them in practice.
Prerequisites for the course
none
Course content
• Expert interviews and group discussions
• Survey methods in qualitative survey and observation
• Qualitative selection procedures and content analysis
• Interpretative text evaluation and grounded theory
• Creation of survey design for conjoint analysis
• Combination of methods
Recommended specialist literature
• Merriam, Sharan B.: Qualitative Research: A Guide to Design and Implementation. John Wiley & Sons (latest edition)
• Maison, Dominika: Qualitative Marketing Research: Understanding Consumer Behaviour. Routledge (latest edition)
• Myers, Michael David: Qualitative Research in Business and Management. SAGE (latest edition)
Assessment methods and criteria
Term paper, presentation, exam
Language
English
Number of ECTS credits awarded
4
Share of e-learning in %
25
Semester hours per week
2.0
Planned teaching and learning method
Blended Learning
Semester/trimester in which the course/module is offered
1
Name of lecturer
Prof. (FH) Dr. Peter Dietrich
Academic year
Key figure of the course/module
06.MV.RSM.1
Type of course/module
integrated lecture
Type of course
Compulsory
Internship(s)
none