Product Management
Niveau
Learning outcomes of the courses/module
The graduate, the student:
* knows the tasks of product management
* knows the process and related tools and can apply them
* knows the specifics of product management of smart products and solutions
Prerequisites for the course
according to admission requirements
Course content
* Special features of smart products
* New product management approaches
* Market research
* Product strategy
* Purchase decision criteria or acceptance (drivers, obstacles)
* Special features of introduction and marketing
* Data-based decisions
* Life cycle management
Recommended specialist literature
Aumayr K.J.; Erfolgreiches Produktmanagement: Tool-Box für das professionelle Produktmanagement und Produktmarketing; Wiesbaden; 2019 5. Auflage
Hermann A., Albers S.; Handbuch Produktmanagement: Strategieentwicklung – Produktplanung – Organisation – Kontrolle; Wiesbaden; 2018 7. Auflage
Pichler R.; Agiles Produktmanagement mit Scrum: Erfolgreich als Product Owner arbeiten; Heidelberg; 2013 2. Auflage
Assessment methods and criteria
Exam
Language
English
Number of ECTS credits awarded
3
Share of e-learning in %
30
Semester hours per week
1.5
Planned teaching and learning method
Lecture, group work, presentation and discussion of tasks
Semester/trimester in which the course/module is offered
3
Name of lecturer
Prof. (FH) Dr. Christian Schmid
Academic year
Key figure of the course/module
PRM.1
Type of course/module
integrated lecture
Type of course
Compulsory