Technologies of Visitor Experience (WP)

first cycle, Master

Upon completion of this curse students will: - have a basic understanding of computer-mediated cultural experiences. - know the key mechanisms of multimedia perception. - be able to distinguish between the specifics of indoor and outdoor applications. - know how to apply basic GPS tracking to the visitor experience. - be able to identify and discuss quality content for visitor apps. - be able to evaluate visitor apps in terms of usability and content. - know how to assess the innovation potential of digital applications for the visitor experience and audience development.

not applicable

- Typology of computer-mediated visitor experiences in real environments (audio guide, multimedia guide, augmented reality, mixed reality) - Basics of multisensory perception and multimedia comprehension - Visitor routes and spatial experience - Atmosphere and immersion - Enhanced storytelling and learning - Digital engagement through web 2.0 - Specifics of user experience of cultural visitor apps

Bekele, M., et al. (2018). A Survey of Augmented, Virtual, and Mixed Reality for Cultural Heritage. Journal on Computing and Cultural Heritage, 11(2), 1-36. Turner, P. (2017). A Psychology of User Experience. Involvement, Affect and Aesthetics. Cham: Springer. Simon, N. (2010). The Participatory Museum. Santa Cruz: Museum 2.0. Vermeeren, A., Calvi, L., & Sabiescu, A. (Eds.). (2018). Museum experience design: Crowds, ecosystems and novel technologies. Cham: Springer. Vladimir G. (Ed.). (2018). Augmented Reality Art. From an Emerging Technology to a Novel Creative Medium. Cham: Springer.

project

English

5

25

2.0

seminar

3

Team SCEM

vz.OMC.2

seminar-degree

Compulsory

not applicable