Event Design & Experience

first cycle, Master

- Students will be able to deal with the creation of events. They will understand which measures are utilized to stage events and know the technical processes for implementing creative goals.
- Students will develop market- and customer-oriented ways of thinking and know the sequencing for task and time-driven work.
- Students can participate actively in a solution-oriented manner in-group exercises. They will develop the appropriate level of creativity and motivation.
- Students will be able to record critical inquiries, process them, and adequately address them communicatively and with emotional intelligence.

not applicable

- What is dramaturgy? (the internal constructive format – with a focus on storytelling; storytelling from the perspective of neuroscience; the external constructive format; dramatic constructive format with a focus on the dramatic arc)
- Staging (transmedia storytelling; creative techniques for staging events; practical development of staging based on group exercises; staging options available for event managers)
- Scripting
- New forms of event staging – Events 2.0 (the emergence of new event forms; social media marketing as an event tool)
- More interactive Event 2.0 tools

Bischof, R. (2008): Event-Marketing. Cornelsen Verlag;
Blättler, A.; Gassert, D.; Parikka-Hug, S.; Ronsdorf, M. (2010): Intermediale Inszenierungen im Zeitalter der Digitalisierung. transcript Verlag;
Geißlinger, H.; Raab, St. (2011): Strategische Inszenierung. Carl-Auer Verlag;
Kleine Wieskamp, P. (2016): Storytelling, Carl Hanser Verlag
Mikunda, C. (2011): Der verbotene Ort oder Die inszenierte Verführung. Mi-Wirtschaftsbuch
Urthaler, D. (2010): Unvergessliche Veranstaltungen – Dramaturgie und Inszenierung von Events. VDM Verlag;

examination

German

3

0

1.5

seminar

1

Team SCEM

1

bb.VT.1

seminar-degree

Compulsory

not applicable