e-Business / e-Shopping Applications

2. Study cycle, Master

The following learning outcomes are developed in the course:

- Students know the functionalities and specifics of electronic markets.
- Students know key technologies that are used in the context of electronic markets.
- Students are familiar with the current common tools for operating an electronic market.
- Students can compare tools with regard to their suitability.
- Students can use the above-mentioned tools to solve a given problem.

not applicable

The following contents will be discussed in the lecture:

- Digital markets and how they work
- Business models in digital markets
- Differences between traditional and digital business models
- E-business infrastructures (e.g. backend, middleware, frontend)
- E-business frameworks (e.g. established shop systems)

PRIMARY LITERATURE:
- Meier, A.; Stormer, H. (2012): eBusiness & eCommerce: Management der digitalen Wertschöpfungskette (Ed. 3), Springer, Berlin (ISBN: 978-3-642-29801-1)
- Bocij, P. (2019): E-Business: Technology, Strategy and Management (Ed. 1), Routledge, Lon-don (ISBN: 978-0415532327)

Written exam

German

4

15

2.0

The following methods are used:

- Lecture with discussion
- Interactive workshop

2

Prof. (FH) Dipl.-Inf. Karsten Böhm

1

WEB.3

integrated lecture

Compulsory