Resilient Tourism

Development of cross-border strategies and action plans to improve resilience for a sustainable and digital future of tourism

Initial situation & project description

Tourism has become a dynamic economic sector in recent decades, driving both the development of the Alpine regions of Salzburg, Tyrol and Bavaria and the growth of small and medium-sized tourism businesses. For a long time, tourism was considered crisis-proof, but the COVID-19 pandemic revealed the vulnerability of the industry. Even before the pandemic, employment in the hospitality industry was considered unattractive, and the pandemic accelerated the shift of workers to other sectors. Now, the industry faces not only a shortage of skilled labor, but also the growing need for climate neutrality, which presents an increasing challenge.

Resilient companies with diversified offerings are better able to weather crises. Developing resilient structures within the tourism industry is therefore crucial, especially in a sector that is highly affected by seasonal fluctuations and the effects of climate change.

Overview

Description:

The "Resilient Tourism" project aims to implement initiatives to increase crisis resilience in the destinations in the project regions of Bavaria, Tyrol and Salzburg. (BA0100005)
Funding organization:
Duration:

01.01.2024 - 31.12.2026
Project Manager:

Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Bachelor Business Management, Bachelor Business Psychology, Bachelor Leadership & Business Management, Master Corporate Transformation Management
Project Members:
- Prof. (FH) Dr. Alexandra Brunner-Sperdin
  Vice Director of Studies Bachelor Marketing & Communication Management, Master Digital Marketing
- Lea Carnuth, MA
  Junior Researcher Business Management, Leadership & Business Management
- Helena Gey, MSc
  Research Fellow Business Management
- Prof. (FH) PD Dr. Christoph Hauser
  Vice Director of Studies Bachelor / Master International Business Studies

Project objectives

Raising awareness, networking and involving relevant stakeholders at various levels, including destinations, tourism businesses, associations and employees
Developing resilience skills and abilities in employees, tourism businesses and associations
Strengthening economic and employment development in the tourism sector
Promoting resilience-oriented companies and destinations to better cope with future environmental and contextual changes as well as crisis situations

Intendend results of the project

The work packages of the project include:

Analyses & surveys on the existing resilience of the tourism industry in the project regions
Training to become a resilience manager in tourism, supported by digital microlearning
Cross-border knowledge exchange and network building through 3 congresses and 9 fireside chats
Development of a resilience tool to assess the resilience capabilities of individual destinations and companies
Communication and dissemination of the project results

Initial situation & project description

Overview

Description:

Funding organization:

Duration:

Project Manager:

Prof. (FH) DDr. Mario Situm, MBA

Project Members:

Prof. (FH) Dr. Alexandra Brunner-Sperdin

Lea Carnuth, MA

Helena Gey, MSc

Prof. (FH) PD Dr. Christoph Hauser

Project objectives

Intendend results of the project

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