Attractive Tourism
Attractiveness and image-building of tourism as an employer: improving the image and working conditions in tourism
Overview
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Description:
The reputation of employers in the tourism industry in Tyrol, Salzburg, and Bavaria does not reflect the potential of the sector. In collaboration with business partners, strategies are being developed to enhance the attractiveness of employers in this field. (AB256)
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Funding organization:
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Duration:
01.09.2019 - 30.06.2022
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Project Manager:
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Bachelor Business Management, Bachelor Business Psychology, Bachelor Leadership & Business Management, Master Corporate Transformation Management -
Project Members:
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Prof. (FH) Dr. Alexandra Brunner-Sperdin
Vice Director of Studies Bachelor Marketing & Communication Management, Master Digital Marketing -
Lukas Hartleif, MA
Junior Lecturer for Marketing -
Asc. Prof. (FH) Ing. Mag. Kurt Hoffmann
Associate Professor (FH) for Business Administration
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Project Objectives
The image of tourism as an employer has declined, despite many positive aspects like the enjoyment of working with people and global job opportunities. The main reasons for its reduced appeal include irregular hours, night and weekend work, low wages, and time pressure. This project aims to build a sustainable, cross-border network to provide modern teaching and learning methods for management and employee development, with the goal of enhancing tourism's attractiveness as a career.
- Increasing the appeal of tourism as a career
- Improving the image of the tourism industry
- Positioning local tourism businesses as attractive workplaces
- Promoting longer-term employment relationships in the tourism sector
