GREENE 4.0
Smart and green innovation approaches for expanding digital transformation opportunities in Central Europe (CE0100198)
Overview
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Description:
The future of business will be shaped by the integration of intelligent and green technologies. It is therefore of the utmost importance for producers to be aware of the innovative solutions being offered by SMEs and start-ups. This is where the INTERREG project GREENE 4.0 becomes relevant.
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Funding organization:
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Duration:
01.03.2023 - 28.02.2026
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Project Manager:
Prof. (FH) DDr. Mario Situm, MBA
Director of Studies Bachelor Business Management, Bachelor Business Psychology, Bachelor Leadership & Business Management, Master Corporate Transformation Management -
Project Members:
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Dipl.-Kfm. Karin Steiner
Lecturer for Business Management, Entrepreneurship & Controlling -
Selina-Maria Schiller, MSc
Junior Researcher Business Management, Leadership & Business Management
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Project Objectives
- Improved access of the manufacturing industry to smart and green technologies from SMEs and start-ups
- Faster and more efficient connection between the manufacturing industry and SMEs/start-ups
- Development of innovative products and services over a period of 3 years
- Creation of new and sustainable value creation models
- Promotion of supra-regional knowledge transfer
Desired Outcomes
The project partners are developing regional action plans that identify smarter and greener supply and value chains. Training programs and tailored support will demonstrate how collaboration can create added value for all parties in practice. For example, a company based in Tyrol can benefit from solution providers in Central Europe to make its own value chain more digital and greener. At the same time, the project and platform offer start-ups, demo and test centers, and green and digital experts the opportunity to expand their network and form new partnerships with companies in Central Europe.
Work packages of the project
- Work package 1: Design, test and publication of a user acceptance model to assess the willingness and possibilities of companies to make the processes of the value chain greener and more digital.
- Work package 2: Transnational GREENE 4.0 Open Knowledge HUB for digital transformation to connect solution providers and solution seekers and to transfer knowledge.
- Work package 3: GREENE 4.0 Innovation Platform for testing the offers and solutions in the B2GreenHub in 7 predefined sectors.
- Work package 4: GREENE 4.0 Policy Learning Center to strengthen regional innovation ecosystems by better understanding, applying and further developing the platform and its tools.
Downloads and Contributions:
- Results of the survey with 185 manufacturing companies from Austria (German only)
- KSI 02/2024 - Digitalization, sustainability and SMEs: Strategic considerations for modern corporate management, 05.03.2024
Contact
E-Mail: GREENE4.0@fh-kufstein.ac.at | LinkedIn
Link: Key-Facts on project
