Practice letter improve
The improve practice letter provides you with topics and implementation tools for current economic issues that are relevant to all industries and all sizes of company.
IMPROVE ANTHOLOGIES
2016-2025
DIGITALIZATION & ARTIFICIAL INTELLIGENCE
Topic overview
- Implementation controlling for AI and digitization
- The personnel development cockpit for AI and digitization
- Cockpit for digital transformation
- Customer orientation with digitization
- Change management for digitization
- Digital content marketing
- Digital Five Forces
- GDPR, marketing and sales
- The digitization program
COMMUNICATION & CHANGE
Topic overview
- Cultural differences and similarities
- Sustainability reporting
- Effective teams
- Emotional intelligence
- Stakeholder management
- The sustainability check
- Corporate culture
- The new “remote world”
- The opportunity agenda for times of crisis
MANAGEMENT & EFFECTIVENESS
Topic overview
- Professional leadership as a competitive advantage
- Hybrid working and leading
- Effective working methodology
- Project handover and project closure
- The project mandate
- Self-motivation
- Systematic team development
- Time management
- The first hundred days
MARKETING & CUSTOMER FOCUS
Topic overview
- The power of a strong brand
- Customer experience management
- Multisensory marketing
- Market research
- Marketing mix
- Customer journey
- The power of emotions
- Usage of the customer's point of view
ORGANIZATION & PRODUCTIVITY
Topic overview
- Structure matrix
- Functional strategy
- Continuous Improvement Process (CIP)
- Agility and Scrum
- Cost Management
- Lean Management – Lean Processes
- Interface Management
- Increase process performance
- Professional meeting management
- The “Systematic Garbage Collection”
Strategy & Navigation
Topic overview
- Business Model Canvas
- The Balanced Scorecard
- The Strategic Concept
- Crisis scenario for the company
- Strategic Navigation
- The SWOT analysis
- The corporate mission
- Benchmarking
- The research and development strategy
- End of one year and beginning of the next
- Strategy for results